{"id":2338,"date":"2023-09-07T10:09:27","date_gmt":"2023-09-07T03:09:27","guid":{"rendered":"https:\/\/cmi-led.com\/?p=2338"},"modified":"2023-09-07T10:09:27","modified_gmt":"2023-09-07T03:09:27","slug":"mengukur-efektifitas-dooh","status":"publish","type":"post","link":"https:\/\/cmi-led.com\/id\/mengukur-efektifitas-dooh\/","title":{"rendered":"Mengukur Efektifitas Sebuah DOOH Media"},"content":{"rendered":"<p>Berapa banyak uang yang harus dikucurkan untuk mendapatkan \u201cimpact\u201d yang diharapkan dari DOOH <em>campaign<\/em>?<\/p>\n<p>Apa saja faktor yang perlu diperhatikan untuk mendapatkan hasil yang maksimal?<\/p>\n<p>Untuk menentukan keberhasilan sebuah marketing <em>campaign<\/em> termasuk <em>campaign<\/em> DOOH, sangatlah penting untuk menentukan target atau goal sejak awal. Goal yang telah ditentukan akan menjadi ukuran keberhasilan sebuah <em>campaign<\/em> dan pastinya juga akan mendefinisikan cara melakukan <em>campaign<\/em> itu sendiri.<\/p>\n<p>Beberapa alasan utama <a href=\"\/id?p=2192\">DOOH<\/a> menjadi pilihan yang menarik untuk menjadi pilihan marketing campaign:<\/p>\n<ul>\n<li><strong>Targeting<\/strong>. Walaupun tidak dapat mengincar secara spesifik, DOOH dapat memilih lokasi yang paling dilalui oleh target audiens.<\/li>\n<li><strong>Cost per impression yang murah<\/strong>. Bila dibandingkan dengan jenis media advertising lain, DOOH mempupnyai cost per view paling murah mempertimbangkan jumlah audiens yang dijangkau dalam sekali tayang.<\/li>\n<li><strong>Immersion<\/strong>. Sebuah media DOOH interactive dapat memberikan pengalaman yang lebih untuk mendapatkan perhatian dari audiens.<\/li>\n<\/ul>\n<p>Kembali kepada goal, sebuah goal yang SMART perlu ditetapkan karena sangat mempengaruhi metode <em>campaign<\/em> yang dilakukan. Goal untuk mendapatkan atau meningkatkan <em>awareness<\/em> misalnya dibanding dengan goal untuk meningkatkan <em>conversion<\/em> akan sangat berbeda dalam hal eksekusinya.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Mengambil contoh di Jakarta, variasi media DOOH sangat banyak dari penempatan LED videotron besar di dinding gedung di jalan protokol, LED banner yang menyebar pada suatu lokasi, digital display pada hub transportasi sampai kepada layar-layar digital di pusat perbelanjaan dan bahkan LED videotron berjalan yang ditempatkan pada kendaraan.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Kombinasi antara lokasi, content dan penyebaran sangat menentukan diterimanya <em>campaign<\/em> oleh masyarakat.<br \/>\nKadang kala sebuah tayangan iklan bahkan bersaing dengan media DOOH yang digunakan karena media tersebut baru dan viral seperti halnya LED Videotron robotic atau 3D yang kadang lebih diingat media atau lokasinya dan bukan pesannya.<\/p>\n<p>Dengan melakukan <em>campaign<\/em> DOOH pada beberapa lokasi sekaligus, selain dapat mengurangi efek di atas, juga akan menambah jangkauan dan memperkuat impresi yang dimunculkan. Lebih dalam lagi dengan <em>awareness<\/em>, <em>brand owner<\/em> dapat menambahkan fitur <em>interactive<\/em> untuk memberikan pengalaman yang lebih \u201c<em>deep<\/em>\u201d kepada audiens. Gambar-gambar yang besar dan tagline yang singkat tetapi &#8216;nyeleneh&#8217; sangat efektif untuk digunakan pada tujuan ini.<\/p>\n<p>Sedangkan tujuan conversion atau hardsale dapat dengan mudah dijelaskan menampilkan harga yang mudah dimengerti atau promo pembelian pada periode tertentu. Gambar product yang jelas akan membuat rasa ingin memiliki yang kuat di benak target pasar yang dituju.<\/p>\n<p>Selamat melakukan <em>campaign<\/em> DOOH yang efektif!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berapa banyak uang yang harus dikucurkan untuk mendapatkan \u201cimpact\u201d yang diharapkan dari DOOH campaign? Apa saja faktor yang perlu diperhatikan untuk mendapatkan hasil yang maksimal? Untuk menentukan keberhasilan sebuah marketing campaign termasuk campaign DOOH, sangatlah penting untuk menentukan target atau goal sejak awal. Goal yang telah ditentukan akan menjadi ukuran keberhasilan sebuah campaign dan pastinya &hellip; <a href=\"https:\/\/cmi-led.com\/id\/mengukur-efektifitas-dooh\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Mengukur Efektifitas Sebuah DOOH Media<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mengukur Efektifitas Sebuah DOOH Media - PT. 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