{"id":2702,"date":"2024-01-29T10:31:03","date_gmt":"2024-01-29T03:31:03","guid":{"rendered":"https:\/\/cmi-led.com\/?p=2702"},"modified":"2024-01-29T11:02:57","modified_gmt":"2024-01-29T04:02:57","slug":"digital-signage-ai","status":"publish","type":"post","link":"http:\/\/cmi-led.com\/id\/digital-signage-ai\/","title":{"rendered":"Digital Signage berbasis AI: Murni Manfaat atau gimmick marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pada perkembangan terkini, Samsung dan Chevron tengah menguji sebuah pendekatan inovatif dengan memanfaatkan kecerdasan buatan (AI) dalam dunia penjualan wine di minimarket, khususnya di salah satu ExtraMile store di San Diego. Dalam kolaborasi ini, Samsung menghadirkan seorang &#8220;virtual being&#8221; yang bernama Sam the Sommelier, sebuah entitas virtual yang menggunakan AI generatif untuk memberikan rekomendasi wine dengan <a href=\"\/id?p=1968\">digital signage<\/a> kepada pelanggan.<img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-2703 size-full\" src=\"https:\/\/cmi-led.com\/wp-content\/uploads\/2024\/01\/ai-wine.jpeg\" alt=\"digital signage ai\" width=\"320\" height=\"571\" srcset=\"http:\/\/cmi-led.com\/wp-content\/uploads\/2024\/01\/ai-wine.jpeg 320w, http:\/\/cmi-led.com\/wp-content\/uploads\/2024\/01\/ai-wine-168x300.jpeg 168w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meskipun konsep ini terkesan agak aneh, mengingat minimarket bukanlah tempat utama untuk membeli wine, percobaan ini menarik perhatian. Sam the Sommelier hadir dalam bentuk tablet yang terpasang di rak wine di ExtraMile store, memungkinkan interaksi melalui suara atau obrolan langsung melalui aplikasi. <a href=\"\/id?p=1968\">Virtual being<\/a> ini dapat memberikan rekomendasi wine yang cocok dengan makanan yang dibeli pelanggan, menjelaskan catatan rasa setiap wine, memberikan kuis untuk menemukan botol ideal, dan memberikan bantuan langsung untuk menyelesaikan transaksi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Namun, seiring dengan kehadiran teknologi ini, muncul pertanyaan apakah pendekatan ini lebih kepada manfaat nyata atau hanya sebagai strategi pemasaran yang mencolok. Meski ExtraMile store memiliki pilihan wine yang terbatas, Sam the Sommelier dapat menjadi solusi efektif untuk memandu pelanggan yang terburu-buru dalam memilih wine berdasarkan preferensi mereka.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pada sisi lain, penempatan tablet pada rak wine dapat dianggap menghambat tampilan produk dan menjadi penghalang bagi pengalaman berbelanja yang nyaman. Sebuah solusi yang lebih optimal mungkin mencari cara agar teknologi ini tidak secara langsung mempengaruhi tata letak produk di rak, misalnya dengan menempatkannya di kolom pendukung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tidak hanya itu, Samsung juga mengintegrasikan teknologi analitik lalu lintas pengunjung dari FastSensor dan konektivitas 5G dari T-Mobile untuk memberikan informasi tentang pergerakan pelanggan di dalam toko. Meskipun ini merupakan langkah maju dalam pemahaman perilaku konsumen, pertanyaan tetap muncul apakah seluruh paket inovasi ini benar-benar memberikan nilai tambah yang signifikan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dengan demikian, walaupun pendekatan ini mencerminkan evolusi teknologi dalam mendukung pengalaman belanja, tetapi perlu diakui apakah ini benar-benar membawa manfaat konkret atau hanya sebatas tindakan pemasaran yang menarik perhatian. Penerapan teknologi ini di dunia wine di minimarket tentu menimbulkan pertanyaan seputar relevansi dan nilai tambah yang sebenarnya, sehingga dapat dihindari kesan sebagai tindakan pemasaran yang sekadar mencolok.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pada perkembangan terkini, Samsung dan Chevron tengah menguji sebuah pendekatan inovatif dengan memanfaatkan kecerdasan buatan (AI) dalam dunia penjualan wine di minimarket, khususnya di salah satu ExtraMile store di San Diego. Dalam kolaborasi ini, Samsung menghadirkan seorang &#8220;virtual being&#8221; yang bernama Sam the Sommelier, sebuah entitas virtual yang menggunakan AI generatif untuk memberikan rekomendasi wine &hellip; <a href=\"http:\/\/cmi-led.com\/id\/digital-signage-ai\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Digital Signage berbasis AI: Murni Manfaat atau gimmick marketing?<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":2706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Signage berbasis AI: Murni Manfaat atau gimmick marketing? - PT. Creative Media Indonesia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/cmi-led.com\/id\/digital-signage-ai\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Signage berbasis AI: Murni Manfaat atau gimmick marketing? - PT. Creative Media Indonesia\" \/>\n<meta property=\"og:description\" content=\"Pada perkembangan terkini, Samsung dan Chevron tengah menguji sebuah pendekatan inovatif dengan memanfaatkan kecerdasan buatan (AI) dalam dunia penjualan wine di minimarket, khususnya di salah satu ExtraMile store di San Diego. Dalam kolaborasi ini, Samsung menghadirkan seorang &#8220;virtual being&#8221; yang bernama Sam the Sommelier, sebuah entitas virtual yang menggunakan AI generatif untuk memberikan rekomendasi wine &hellip; Continue reading Digital Signage berbasis AI: Murni Manfaat atau gimmick marketing?\" \/>\n<meta property=\"og:url\" content=\"http:\/\/cmi-led.com\/id\/digital-signage-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"PT. 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